The Brands of 2011
It’s officially December, I know you’re probably thinking the same thing I am, where has 2011 gone? The month of December doesn’t just kick the holiday celebrations into high gear, but every imaginable...
View ArticleThe Brands of 2011
It’s officially December, I know you’re probably thinking the same thing I am, where has 2011 gone? The month of December doesn’t just kick the holiday celebrations into high gear, but every imaginable...
View ArticleThe Brands of 2011
It’s officially December, I know you’re probably thinking the same thing I am, where has 2011 gone? The month of December doesn’t just kick the holiday celebrations into high gear, but every imaginable...
View ArticleThe Brands of 2011
It’s officially December, I know you’re probably thinking the same thing I am, where has 2011 gone? The month of December doesn’t just kick the holiday celebrations into high gear, but every imaginable...
View ArticleThe Brands of 2011
It’s officially December, I know you’re probably thinking the same thing I am, where has 2011 gone? The month of December doesn’t just kick the holiday celebrations into high gear, but every imaginable...
View ArticleCharlotte’s Got A Lot
In 2008 when I moved to Charlotte, NC I had no idea I was taking up residence in the “next big thing” city. I was fresh-out of college and not sure what to expect out of my new city that I more or less...
View ArticleCable Networks Rebrand to Stay Ahead of the Game
TV is a tough business, and the competition for both viewers and advertisers is cut throat. After all, they’re the two factors in keeping a station afloat. So with the ever-growing popularity of DVR,...
View ArticleThe Truth About the Uninvited Redesign
“The ‘uninvited redesign’ has become a fixture on the Internet over the past few years. It perpetuates the perfect symbiotic relationship between designer and audience: People love seeing what...
View ArticleA Brand Refresh vs. Repositioning. Which is Best for your Brand?
Your brand is the umbrella to everything you do as a company. It not only guides your decisions and actions internally but guides your external image, distinguishes you from your competitors, and...
View ArticleThe Past & Present of Female Creative Directors
This week The 3% Conference, a first-ever event for female creative directors, kicks off Thursday in San Francisco to celebrate females in creative roles, and the future we hold in this industry. But...
View ArticleMusical Festivals: A Branded Experience
In the 1960’s and 70’s, when music festivals began to rise in popularity, they were predominately about rebelling against commercial and corporate gimmicks, and primarily focused on peace, love and, of...
View ArticleThe Appeal of Shopping Local
Here on brandsalsa and at Addison Whitney, we spend a lot of time talking about big global brands, and with good reason – they’re the most recognizable and impact our daily lives. It is also...
View ArticleBrands We Love: Publix
Plain and simple, I love Publix. It’s a love affair that‘s going on 20+ years, and with the Florida-based grocer now entering my adopted home state of North Carolina, it’s an affair I don’t see ending...
View ArticleP&G Brands Provide Relief to Those in Need
With all the news, images and heartbreaking videos coming out of Oklahoma, it’s impossible not to be saddened by the devastation left behind after this week’s storms. It is times like these that it’s...
View ArticleBranding Pharmaceutical Drugs in China
Did you know according to the Chinese Association for Pharmaceutical Equipment group that the Chinese pharmaceutical industry has been growing at an average annual rate of 16.72% over the last few...
View ArticleBrands We Love: Kia
Earlier this week while I was perusing Twitter, I noticed a large number of tweets surrounding an unlikely brand, Kia, and being a strong advocate of the brand, I was immediately intrigued. Though I...
View ArticleAre Step-Down Line Extensions a Good Idea?
A brand extension in its simplest form is a strategy in which a well-established brand name is extended to a new product in a different product category. Sometimes brand extensions work, and sometimes...
View ArticleAddison Whitney Designers Kick Off Summer with Sum Art Show
Art, design, music and beer. Is there a better combination to kick off summer? I didn’t think so, and that’s just how Addison Whitney’s designers spent the first day of summer last Friday, June 21st....
View ArticleEmbrace the Shake
We’d love to think of ourselves as being unlimited, but in reality that isn’t true for most. This can apply to your personal self or to your company/brand. At Addison Whitney, our clients vary greatly,...
View ArticleJobs: Past and Present
Ask someone who Steve Jobs is and they’ll say the founder of Apple, the guy who gave us the iPod, iPhone and iPad, among so many other things. Some, like myself, will go as far as saying the guy who...
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